Address: 670 Houze Way, Roswell, GA 30076    Phone: 770-642-4057   Hours: Mon - Thurs 10am -7pm,  Fri 10am -6pm,  Sat 9:30am - 5pm,  Sun 12pm - 4pm

Legendary Service Since 1987

Bike Of The Month


2016 Specialized Turbo Levo FSR Comp 6Fattie


The Turbo Levo FSR Comp 6Fattie has the perfect blend of trail performance, proper handling, technology, and durability all with the conveniencee of battery powered assist. Specialized M5 Premium Aluminum, Trail Geometry, integrated down tube battery, enclosed internal cable and Command Post IR routing, 148mm spacing, fully sealed cartridge bearings, 140mm of travel


Retail: $5500.00

In Stock:
1 - Medium*, 1 - Large*

*As of 9/6/16. Always call ahead to check inventory status


Manufacturer Link

New Products


Now In Stock - Sidi Shoes!


Sidi shoes are legendary for their fit, comfort and style which is why you will see them worn by the top riders in the world. Roswell Bicycles now stocks select models from the Sidi Road & Mountain bike shoe line-up.

Wire $499
Women's Wire
$499
Kaos
$299
Genius 7
$249
Women's Genius 7
$249
Dominator Mtb
$249

manufacturer link

Parts & Service


Is Your Bike Ready To Ride


Is your bike ready to ride? How's the shifting? Is it smooth and reliable? Are your tires and tubes in good shape? If you're not sure, bring it in and our top-flite Service Staff will recommend the best solutions to get you back out on the road or trail.

We have Service packages for as little as $45 that will help you feel confident on your next ride Plus, unlike many shops, we have an experienced group of dedicated technicians who are focused solely on getting your bike ready to ride.





For More Information

2017 Specialized Roubaix & Ruby

For many, "smoothness" is a term that's replaceable with "comfort," and likewise, it's been historically treated as a variable that's in the way of speed—you either have a fast bike or a comfortable bike. With the Ruby and Roubaix, however, Specialized set out to find just what happens when smoothness is treated as a component of speed. It was complicated, but Specialized's testing clearly proves that "smoother" is indeed "faster."

By creating greater vertical frame compliance, or smoothness, Specialized has been able to enhance the multiple facets of speed across all of the major touch points—fatigue reduction and power input. But instead of just saying that they did it, let's address them individually.

When it comes to compliance, there are two competing schools of thought. In one corner, there's splay. In the other, there's axial compliance. Essentially, splay is the fore & aft movement of the front axle, relative to the frame, as a result of any bending of the frame and fork. Meanwhile, axial (or vertical compliance) can be characterized as the movement of the handlebars, relative to the front axle, as a result of fork, frame, and stem compliance.

The Specialized Future Shock found in the Roubaix and Ruby features up to 20mm of travel, and it's positioned above the head tube in order to move in a vertical path. So when the front wheel encounters rough terrain, the bike moves up towards your hands and preserves your forward momentum without slowing you down.

Since the Future Shock is positioned above the head tube, the wheelbase isn't changing throughout the suspension's travel, so you get the added benefit of extremely predictable handling.

Reducing fatigue is a pretty obvious factor in speed, given that the more comfortable you are, the less tired you're bound to get—especially after a long day over rough terrain. Over the long haul, this also contributes to power, but Specialized has found that a smoother ride also increases your ability to apply constant power. So as smoothness increases, while power becomes less stochastic and more constant, time savings increase significantly.

Smoothness acts as the glue that brings all of this together, and it's why Specialized can confidently proclaim that Smoother is Faster.

 

There are a lot of options out there to buy bikes, parts and accessories.  But remember this, do the online guys or big box retailers show up and tune your bike at the local century ride?  Do they support your local race teams or spend hours doing trail maintenance?  Nope, these guys don't give back to the local cycling community at all.  Shop local.  You will be glad you did.  

Our Philosophy

Besides doing our very best to give our customers the ultimate experience in purchasing their bicycles, we also give them our very best service and support after the sale. We've been recognized as "Best In Atlanta" numerous times.

However, we don’t believe we’ve become one of the largest bike shops in the country just by selling bicycles. We love our customers and we support them as well. We believe in cycling advocacy by being one of the most community involved bike shops in the country. You will find us out every weekend supporting events with free on-site mechanics, ride sweepers and friendly advice. We are deeply involved with RAMBO and Bike Roswell! and actively participate in the Roswell Cycling Festival, annual Ride To The Capital and Hospitality Highway 400.


- Todd Kaib, Chief Cycling Officer

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Giant Bicycles
Mavic
Scott
Zipp
Specialized
Smith

Our Rides

Sunday Shop Ride

This ride is for experienced cyclists, not recommended for beginners because of the hills and the 18+ mpg avg. During the winter season this is a fairly relaxed ride so, come and try it out. It's a great route! However in the summer season this is a drop ride, although there are a couple of regroup points and a store stop. Click Here for all of the details.

Monday Evening Ride

This is a great No-Drop ride with a ride leader and ride sweeper. It's a great ride for a Monday--not too slow but not too strenuous either. Click Here to get more details.

The Sunday Morning Shop Ride is one of my favorites. They leave from the shop at 9:00am sharp. It's a great 43-mile loop with plenty of beautiful back roads rambling through North Fulton and Cherokee counties. The pace is quick, anywhere from 18 -22 depending on the time of the season and who shows up. The start /finish is in the bike shop parking lot, I recommend you park next door at Andrettis. Remember, wheels down at 9!

Michael Johnson

Michael Johnson

Sunday Ride Participant  --   Ride Details

Legendary Service Since 1987

About Us

We are a short drive from downtown Atlanta and carry the largest selection of bikes around. On any given day we have over 800 pre-built bicycles in stock and ready to roll out the door.  Come visit us and see why we are known for our price, selection, and legendary service.

670 Houze Way, Roswell, GA 30076

770-642-4057

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